Higher Ed Brand Identity: Arizona

Higher Ed Brand Identity: Arizona

Higher Ed Branding in The Grand Canyon State Considering its placement within the United States, I did not expect Arizona to have as many higher ed institutions as it does - let alone a fresh range of visual diversity in their brand identities. The Arizona community...

RJ Thompson Talks HigherEd Marketing As A Professor and Designer

RJ Thompson Talks HigherEd Marketing As A Professor and Designer

RJ was the first person to invite me as a guest on his podcast, Talks with Thompson. I had so much fun, I’ve been planning this featured interview since then. RJ has experienced what it’s like as a professor and marketer in Higher Education. I knew he’d be a great person for you to hear from.

Higher Ed Brand Identity: Virginia

Higher Ed Brand Identity: Virginia

Higher Ed Branding in The Old Dominion Vermont's population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall within the typical...

Higher Ed Brand Identity: Kansas

Higher Ed Brand Identity: Kansas

Higher Ed Branding in The Sunflower State It's always a cool experience to visit colleges and universities in another state and see how they implement the various brand applications. I had a great opportunity to speak at a conference at Pittsburg State University in...

Higher Ed Brand Identity: Wisconsin

Higher Ed Brand Identity: Wisconsin

Higher Ed Branding in The Badger State Looking at the collection of institution logos from Wisconsin, I feel refreshed. The logos in this archive have a diverse range of aesthetic style, design strategy, and icon usage. In consideration of that diverse range, there...

Higher Ed Brand Identity: New Mexico

Higher Ed Brand Identity: New Mexico

Higher Ed Branding in The Land of Enchantment New Mexico has a healthy supply of higher education institutions. From a branding perspective, the styles are very limited and limiting despite this supply. Most logos do have an icon, ranging from an abstract shape,...

Higher Ed Brand Identity: Louisiana

Higher Ed Brand Identity: Louisiana

Higher Ed Branding in The Pelican State Louisiana is the first state encountered in this series where the range in branding style is very limited. It is surprising given the amount of higher education institutions in the state. It may be more telling of the state's...

Higher Ed Brand Identity: Minnesota

Higher Ed Brand Identity: Minnesota

Higher Ed Branding in The Land of 10,000 Lakes Minnesota is coming to the table with some impressive branding design. Overall, the spectrum of branding coming out of the state is quite diverse, with a range of contemporary to dated, monograms to illustrated abstract...

Episode 50: Brandi Takas Talks With Thompson

Episode 50: Brandi Takas Talks With Thompson

The Last Talks With Thompson Podcast (for a bit) Brandi Takas is the Lead Creative Strategist with Marketplace Strategy in Cleveland, Ohio. In her Talks With Thompson, she discusses being a designer in high school, having RJ as an instructor, and her career growth to...