Higher Ed Branding in The Grand Canyon State Considering its placement within the United States, I did not expect Arizona to have as many higher ed institutions as it does - let alone a fresh range of visual diversity in their brand identities. The Arizona community...

Higher Ed Branding in The Old Dominion Vermont's population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall within the typical...

Higher Ed Branding in The Sunflower State It's always a cool experience to visit colleges and universities in another state and see how they implement the various brand applications. I had a great opportunity to speak at a conference at Pittsburg State University in...

Higher Ed Branding in The Badger State Looking at the collection of institution logos from Wisconsin, I feel refreshed. The logos in this archive have a diverse range of aesthetic style, design strategy, and icon usage. In consideration of that diverse range, there...