by RJ Thompson | Dec 12, 2021 | Branding, Graphic Design
Shared Branding Vision Across Catholic Education I started my career in higher education at a small catholic college. For a newbie professor, it was a safe and collaborative environment that helped me hone my craft. It was also a great introduction to Catholic culture... 
by RJ Thompson | Dec 1, 2021 | Branding, Graphic Design, International Institutions
Redefining Value: Key issues in HE Marketing, Recruitment and Identity The following blog post is translated from a presentation that was offered at the Redefining Value: Key issues in HE Marketing, Recruitment and Identity conference in Australia hosted by Twig... 
by RJ Thompson | Sep 19, 2021 | Branding, Graphic Design, Logos
Higher Ed Branding in The Green Mountain State Vermont’s population is under one million people, nearing 640,000. It is a small state. But, despite its population, it still has 17 higher ed institutions. The brand marks representing these institutions fall... 
by RJ Thompson | May 8, 2021 | Branding, Graphic Design, Logos
Higher Ed Branding in The Mount Rushmore State South Dakota does not have a lot of Higher Ed institutions. But, what institutions it does have represent a diverse range of branding solutions. It was refreshing to see a spectrum of designs that include visual metaphor,... 
by RJ Thompson | Mar 13, 2021 | Branding, Graphic Design, Logos
Higher Ed Branding in The Silver State Some notable takeaways: Most of the 11 logos are typography-based with little reliance on a graphic or illustrated icon. The use of single-letter icons or monograms is quite prevalent. Typeface usage split primarily between Serif...
